SEO Specialist

Brighter Futures Start Here

As Australia and New Zealand's biggest and most loved retailer, we’ve been brightening up everyday life for families for over 50 years. At our stores, distribution centres, and offices in Australia and New Zealand. All around the globe. Our diverse and inclusive 47,000 strong team come together for a common cause. Giving families easy access to our on-trend products and incredibly low prices – it’s the heart of everything we do.

As a leader in the retail market, we’re optimistic about our future and yours. We’re relentless in our pursuit for results, but changing at a rapid rate, giving you challenging work that you’ll be proud of. We celebrate your uniqueness and individuality. Because at Kmart it’s not just what you do, it’s who you are that makes every day living brighter.

Joint the team

Reporting to the SEO Manager, the SEO Specialist will play a key role in developing, implementing, and managing our SEO strategies to enhance our online presence and drive organic traffic to our website. This role requires a strategic thinker with a strong analytical mindset, proficiency in technical SEO, content optimisation and a passion for staying ahead of industry trends.

This highly collaboratively role will require exceptional stakeholder management across cross functional teams within the business. The SEO specialist also supports the Digital performance team in maximising the power of performance marketing - Paid Search, Social etc, with organic search efforts.  As an expert in SEO, they will also provide SEO optimised content and technical guidance to both online and marketing teams and works very closely with agencies to drive greater online performance.

What you’ll be doing

• Review of current SEO content and framework on kmart.com.au and kmart.com.nz to develop a sustainable SEO content plan to amplify current content and to innovate future content creations.

• Develop SEO optimised content on kmart.com.au and kmart.com.nz to maximise our content performance to ensure higher page ranks and searchability.

• Technical Proficiency: Proficiency in HTML, CSS, JavaScript, and other relevant programming languages. Experience with content management and knowledge of web development frameworks is highly desirable.

• Strong analytical skills with the ability to interpret data from tools like Google Analytics, Google Search Console, SEMrush and other SEO auditing tools. Experience in analysing website performance metrics and identifying areas for improvement is essential.

• Excellent problem-solving skills with the ability to diagnose technical SEO issues and recommend effective solutions. Experience in troubleshooting crawl errors, duplicate content issues, and website indexing problems.

• Perform on-page and off-page SEO optimisation, including meta tags, URL structure, internal linking, and backlink acquisition.

• Collaborate with the SEO Manager to develop and execute comprehensive SEO strategies to increase organic traffic, improve search engine rankings, and enhance online visibility.

• Conduct keyword research and analysis to identify target keywords and optimise website content accordingly.

• Guide the marketing team, Merchandise, and online team on tactical SEO content and top search recommendations to support product launches, campaigns, content marketing.

• Work closely with content creators, web developers, and UX designer to ensure SEO best practices are integrated into website content and design.

• Provide regular SEO performance reports and insights to the SEO Manager and the Head of Digital Performance highlighting key metrics, trends, and recommendations for optimisation.

• Drive continuous improvement in SEO performance through ongoing testing, experimentation, and optimisation.

• Stay up to date with the latest industry trends, algorithm updates, and best practices in SEO and search engine marketing.

To be successful in this team you will have:

• Proven Experience: At least 3+ years of hands-on experience in technical SEO roles, with a track record of successful optimisation projects and measurable results.

• Deep Understanding of SEO Principles - Comprehensive knowledge of technical SEO best practices, including but not limited to website architecture, crawlability, indexability, site speed optimization, schema markup, and canonicalization.

• Strong understanding of SEO content optimisation and content marketing.

• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.

• Strong analytical skills and the ability to interpret data, draw insights, and make data-driven decisions.

• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.

• Creative thinking and problem-solving abilities, with a strong attention to detail.

• Ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment.

• Bachelor’s degree in marketing, Communications, Computer Science, or a related field is advantageous but not required.

Benefits we’ll offer you:

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.

• A team member discount card that gives you a discount at Kmart, Target, Bunnings, and Officeworks.

• A free OnePass membership offering free delivery across Kmart, Target & Catch on eligible products.

• Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health - with over 60 suppliers!

• We want you to feel rewarded for your commitment and hard work that's why everyone gets the opportunity to participate in a bonus program.

• Free onsite parking when you're required to come into the office.

• We offer inclusive parental leave and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances.

• A dynamic learning and support program.

• Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor.

• In-house café that serves breakfast, lunch and includes a collaborative space to work in.

• Reflection room, space for prayer, meditation, or time for yourself.

• Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes.

• Regular product sample sales with tonnes of discounted items to purchase.

• Wesfarmers is Kmart's parent company and each year eligible employees can elect to purchase shares through a salary sacrifice arrangement.

• Great career opportunities across the broader Wesfarmers Group.

We’re here to make everyday living brighter

From humble beginnings in Burwood East, Victoria, in 1969, we’re now an essential part of 300 communities, and proud of it! From bedding to apparel to kitchenware and beyond. We’re designing and creating the products people reach for every day. 

In-store, online, or Click & Collect – getting the products we love into the hands of happy customers is what we aim to do best. From the remote outback to coastal towns and big cities, and everywhere in-between. We’re progressive in our pursuit to create seamless customer journeys for satisfied shoppers.

A place you can belong 

At Kmart, we celebrate the rich diversity of the communities in which we operate and are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected and safe irrespective of your gender, ethnicity, indigeneity, religious beliefs, education, age, disability, family responsibilities, sexual orientation and gender identity and we encourage applications from all candidates.

We believe that everyone should have the opportunity to do well when applying or working at Kmart, therefore we encourage you to let us know by emailing diversity@kmart.com.au if you would like any adjustments.

As part of our recruitment process, we will be conducting Pre-Employment Checks with our successful candidates – this will include a police check.  Talent Acquisition will provide further updates to candidates as they progress through our recruitment process.

“We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant”