1:1 Marketing Manager

Brighter Futures Start here
 

As Australia and New Zealand's biggest and most loved retailer, we’ve been brightening up everyday life for families for over 50 years. At our stores, distribution centres, and offices in Australia and New Zealand. All around the globe. Our diverse and inclusive 47,000 strong team come together for a common cause. Giving families easy access to our on-trend products and incredibly low prices – it’s the heart of everything we do.

As a leader in the retail market, we’re optimistic about our future and yours. We’re relentless in our pursuit for results, but changing at a rapid rate, giving you challenging work that you’ll be proud of. We celebrate your uniqueness and individuality. Because at Kmart it’s not just what you do, it’s who you are that makes every day living brighter.

Join the team

At Kmart, we’re more than just a retail giant; we’re a community that values innovation, collaboration, and customer-centricity. As a 1:1 Marketing Manager, you’ll have the opportunity to shape our customer engagement strategies, as part of a fast-paced team, dedicated to delivering exceptional experiences. We offer competitive compensation, opportunities for professional growth, and a supportive work environment where your ideas can thrive.

What you’ll do:
 

• Manage project delivery across a high performing team who are dedicated to executing market-leading lifecycle and trade communications programs.

• Oversee project management and collaborate with multiple stakeholders to ensure successful campaign and lifecycle program delivery end-to-end.

• Provide expertise and support for enterprise Martech and data enablement practices.

• Own the end-to-end process of designing, implementing, and optimising personalised omni-channel marketing campaigns aimed at engaging customers and driving commercial outcomes.

• Develop and deliver tailored omni-channel marketing strategies across various channels to enhance customer experience, drive customer retention, and increase revenue through targeted communications.

• Apply a data-driven approach to deeply analyse campaign performance data, measure effectiveness, and implement data-driven improvements to 1:1 communication programs.

• Manage relationships with marketing campaign owners, the creative team, and CRM specialists, ensuring alignment and successful execution of marketing initiatives.

• Build, create, and execute strategies to support best-in-class marketing practices and drive overall business success.

• Plan roadmaps and design sprints to effectively manage and execute marketing projects.

What You’ll Need:

• 5+ years of strategic Martec and personalisation expertise, with a track record of building and evolving omni-channel, 1:1 marketing programs to achieve commercial outcomes.

• Proven experience building and evolving 1:1 marketing programs to deliver commercial outcomes in enterprise CRM systems.

• Previous experience managing end-to-end trade and lifecycle programs in Braze (or similar enterprise CRM marketing systems), including building channel capability and implementing email contact strategies.

• Extensive experience leveraging customer data to drive targeted marketing efforts.

• Proficiency in HTML for adapting existing templates and building emails from scratch.

• Strong analytical skills to assess campaign performance, identify trends, and make data-driven decisions for continuous improvement.

• Ability to think creatively and strategically to develop innovative marketing solutions that resonate with customers.

• Excellent communication and interpersonal skills to manage relationships with multiple stakeholders, ensuring alignment and collaboration.

• Bachelor’s degree in Business, Commerce, Advertising, Management, or related fields.

• Experience building and executing mobile app notifications.

Benefits we’ll offer you:
 

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.

• A team member discount card that gives you a discount at Kmart, Target, Bunnings, and Officeworks.

• A free OnePass membership offering free delivery across Kmart, Target & Catch on eligible products.

• Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health - with over 60 suppliers!

• We want you to feel rewarded for your commitment and hard work that's why everyone gets the opportunity to participate in a bonus program.

• Free onsite parking when you're required to come into the office.

• We offer inclusive parental leave and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances.

• A dynamic learning and support program.

• Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor.

• In-house café that serves breakfast, lunch and includes a collaborative space to work in.

• Reflection room, space for prayer, meditation, or time for yourself.

• Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes.

• Regular product sample sales with tonnes of discounted items to purchase.

• Wesfarmers is Kmart's parent company and each year eligible employees can elect to purchase shares through a salary sacrifice arrangement.

• Great career opportunities across the broader Wesfarmers Group.

We’re here to make everyday living brighter

From humble beginnings in Burwood East, Victoria, in 1969, we’re now an essential part of 300 communities, and proud of it! From bedding to apparel to kitchenware and beyond. We’re designing and creating the products people reach for every day. 

In-store, online, or Click & Collect – getting the products we love into the hands of happy customers is what we aim to do best. From the remote outback to coastal towns and big cities, and everywhere in-between. We’re progressive in our pursuit to create seamless customer journeys for satisfied shoppers.

A place you can belong 

At Kmart, we celebrate the rich diversity of the communities in which we operate and are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected and safe irrespective of your gender, ethnicity, indigeneity, religious beliefs, education, age, disability, family responsibilities, sexual orientation and gender identity and we encourage applications from all candidates.

We believe that everyone should have the opportunity to do well when applying or working at Kmart, therefore we encourage you to let us know by emailing diversity@kmart.com.au if you would like any adjustments.

As part of our recruitment process, we will be conducting Pre-Employment Checks with our successful candidates – this will include a police check.  Talent Acquisition will provide further updates to candidates as they progress through our recruitment process.

“We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant”