Senior Brand Specialist

Brighter Futures Start Here

We are an inclusive team who power two of the most iconic and loved brands, Kmart and Target. We have more than 50,000 passionate individuals across our stores, distribution centres, and offices around the globe.

With our brands touching the lives of almost two million customers every week, you’ll feel the impact of the work you’ll do every day. As a leader in the retail market, we’re optimistic about our future and yours. We’re changing at a rapid rate, giving you challenging work that you’ll be proud of.

Join the team

We have an exciting opportunity for a Senior Brand Specialist role to join our team! In this role, you will drive brand consistency across all external and internal touchpoints by ensuring alignment against brand strategy, creative platform and visual identity, and lead execution of external and internal brand campaigns/initiatives.

What you’ll be doing

As a Senior Brand Specialist working for Kmart you will:          

• Have a deep understanding of the brand and the ability to articulate this to different audiences to ensure consistency of application across touch points.
• Use the brand strategy and creative platform to help support other functions heavily responsible for expressing the brand.
• Work with internal teams and agency partners to plan, brief and execute all brand marketing activity across multiple channels (digital, online, TVC, & in store).
• Ensuring products, samples, creative and media are delivered on time and in full, aligned to the business critical path.
• Deliver internal brand initiatives across internal communications to support consistency to the brand.
• Create a common understanding of the brand across all stakeholder groups through brand strategy and visual identity.
• Build strong, collaborative relationships to support the delivery of a consistent brand.
• Provide continual coaching, feedback and clear direction to the team to ensure business objectives and strategies are clearly understood and incorporated in all marketing activity

To be successful in this role you’ll have:

• 7+ years’ marketing and communications experience in retail, FMCG or major brands.
• Bachelor’s degree in marketing or related Business discipline
• Experience in building brands with a customer centric approach
• Strong influencing, negotiation and decision-making skills
• Experience in working on competing priorities and the ability to be flexible as business needs change
• Strong attention to detail with the ability to think big picture
• Experience in working cross functionally and collaboratively with strong interpersonal skills

Benefits we’ll offer you:

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.  
• A team member discount card that gives you a discount at Kmart, Target, Officeworks and Bunnings 
• Access to the Brighter Benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health – with over 60 suppliers!  
• We want you to feel rewarded for your commitment and hard work that's why eligible team members get the opportunity to participate in a bonus program 
• We offer inclusive parental leave, and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances  
• A dynamic learning and support program 
• Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor 
• A Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes 
• Great career opportunities across the broader Wesfarmers Group 

We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates.

We encourage you to tell us about any workplace adjustments that you would like, by emailing kmartgroupcareers@kmart.com.au.

If you would like to explore a career with Kmart and this sounds like the perfect role for you – apply now!

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