Performance Specialist - Paid Social

Brighter Futures Start Here

We are an inclusive team who power two of the most iconic and loved brands, Kmart and Target. We have more than 50,000 passionate individuals across our stores, distribution centres, and offices around the globe.

With our brands touching the lives of almost two million customers every week, you’ll feel the impact of the work you’ll do every day. As a leader in the retail market, we’re optimistic about our future and yours. We’re changing at a rapid rate, giving you challenging work that you’ll be proud of.

Join the team

We have an exciting new opportunity for a Performance Paid Social Marketing Executive to join our team! In this role, you will implement, manage, and optimise paid social campaigns across multiple platforms to drive sales, improve ROAS, and deliver against key business objectives.

What you’ll be doing

As a Performance Specialist working for Kmart you will:          

• Build, implement, and manage campaigns across paid social platforms including Meta, TikTok, and other emerging channels.
• Monitor campaign performance daily, making data-led optimisations to improve efficiency, conversions, and ROAS.
• Continuously test and refine audiences, creatives, bidding strategies, and placements to drive performance uplift.
• Identify and implement platform-level optimisations, leveraging new features, betas, and automation opportunities.
• Track and analyse campaign performance, identifying trends, insights, and growth opportunities.
• Prepare regular performance reports, clearly outlining results, learnings, and recommendations.
• Monitor campaign pacing, budgets, and spend to ensure alignment with forecasts and targets.
• Ensure best practice processes and governance are followed across all paid social activity.
• Troubleshoot campaign or platform issues and escalate where required.
• Support invoicing processes by reconciling campaign spend against finance records.
• Collaborate with internal stakeholders and creative teams to deliver high-performing campaigns and assets.
  
  

To be successful in this role you’ll have:

• 3–5 years’ experience in a performance marketing role, with a strong focus on paid social.
• Proven experience managing campaigns across Meta Ads Manager, TikTok Ads Manager, and other social platforms.
• Strong understanding of paid social campaign structures, audience targeting, and optimisation techniques.
• Demonstrated ability to drive performance outcomes including revenue growth and ROAS improvements.
• Experience testing creatives and scaling campaigns through data-led insights.
• Solid analytical skills with the ability to interpret performance data and provide actionable recommendations.
• Experience with tracking frameworks and analytics platforms (e.g. GA4).
• Strong project management skills, with the ability to manage multiple campaigns and deadlines.
• Experience with campaign invoicing and financial reconciliation processes.
• Advanced Excel skills and confidence working with data.
• Excellent communication, organisation, and collaboration skills.

Benefits we’ll offer you:

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.  
• A team member discount card that gives you a discount at Kmart, Target, Officeworks and Bunnings 
• Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health – with over 60 suppliers!  
• We want you to feel rewarded for your commitment and hard work that's why eligible team members get the opportunity to participate in a bonus program 
• We offer inclusive parental leave, and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances  
• A dynamic learning and support program 
• Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor 
• A Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes 
• Great career opportunities across the broader Wesfarmers Group 

We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates.

We encourage you to tell us about any workplace adjustments that you would like, by emailing kmartgroupcareers@kmart.com.au.

If you would like to explore a career with Kmart and this sounds like the perfect role for you – apply now!

#LI-Hybrid