Performance Specialist - Paid Search

Brighter Futures Start Here

We are an inclusive team who power two of the most iconic and loved brands, Kmart and Target. We have more than 50,000 passionate individuals across our stores, distribution centres, and offices around the globe.

With our brands touching the lives of almost two million customers every week, you’ll feel the impact of the work you’ll do every day. As a leader in the retail market, we’re optimistic about our future and yours. We’re changing at a rapid rate, giving you challenging work that you’ll be proud of.

Join the team

We have an exciting new opportunity for a Performance SEM Marketing Executive to join our team! In this role, you will audit, implement, and optimise search and app campaigns across the Google ecosystem to deliver against KPIs and business objectives. You’ll play a key role in driving performance through data-led insights, platform innovation, and continuous testing.

What you’ll be doing

As a Performance Specialist working for Kmart you will:          

• Conduct comprehensive audits of existing SEM and app campaigns, identifying opportunities for performance improvement and growth.
• Build, implement, and manage campaigns across Google platforms including Search, App, Display, and Performance Max.
• Optimise campaigns on an ongoing basis, including bid strategies, audience targeting, creatives, and keyword structures.
• Leverage automation and advanced tools within SA360 and Google Ads to drive efficiency and scale.
• Test and adopt new beta features and innovations across the Google suite to enhance campaign performance.
• Monitor performance, troubleshoot issues, and escalate risks where required.
• Ensure best practice processes and governance are followed across all SEM and app activity.
• Prepare regular campaign performance reports with clear insights and actionable recommendations.
• Analyse data to identify trends, opportunities, and areas for optimisation across campaigns.
• Monitor campaign pacing, budgets, and spend to ensure alignment with forecasts.
• Support invoicing processes by reconciling campaign spend against finance records.
• Collaborate with internal stakeholders and external partners to deliver high-quality, performance-driven campaigns.

To be successful in this role you’ll have:

• 3–5 years’ experience in a performance marketing role, with a strong focus on SEM and app campaigns.
• Proven experience auditing, building, and optimising campaigns within Google Ads and SA360.
• Strong understanding of Google campaign types including Search, Performance Max, and App campaigns.
• Experience testing and scaling new features, betas, and automation within the Google ecosystem.
• Solid analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Experience with Google Analytics (GA4) and campaign tracking methodologies.
• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Experience with campaign invoicing and financial reconciliation processes.
• Advanced Excel skills and confidence working with large datasets.
• Excellent communication, organisation, and stakeholder management skills.

Benefits we’ll offer you:

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.  
• A team member discount card that gives you a discount at Kmart, Target, Officeworks and Bunnings 
• Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health – with over 60 suppliers!  
• We want you to feel rewarded for your commitment and hard work that's why eligible team members get the opportunity to participate in a bonus program 
• We offer inclusive parental leave, and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances  
• A dynamic learning and support program 
• Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor 
• A Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes 
• Great career opportunities across the broader Wesfarmers Group 

We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates.

We encourage you to tell us about any workplace adjustments that you would like, by emailing kmartgroupcareers@kmart.com.au.

If you would like to explore a career with Kmart and this sounds like the perfect role for you – apply now!

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