Online Content Specialist (12 Month FTC)
Date: 26 Mar 2026
Location: Chadstone, VIC, AU
Company: kmartaustr
Brighter Futures Start Here
We are an inclusive team who power two of the most iconic and loved brands, Kmart and Target. We have more than 50,000 passionate individuals across our stores, distribution centres, and offices around the globe.
With our brands touching the lives of almost two million customers every week, you’ll feel the impact of the work you’ll do every day. As a leader in the retail market, we’re optimistic about our future and yours. We’re changing at a rapid rate, giving you challenging work that you’ll be proud of.
Join the team
We have an exciting opportunity for an Online Content Specialist to join our team on a 12 month fixed-term contract! In this role, you will maintain and improve Anko product content ranging and its process end to end on both Kmart and Target websites. This role will also ensure products are ranged online with accurate photography, UGC, copy and specs that follow mandatory legal, compliance and product quality guidelines.Â
What you’ll be doing
As an Online Content Specialist working for Kmart you will:Â Â Â Â Â Â Â Â Â Â
- Maintain and optimise the 'content supply chain' - effectively working with internal and external stakeholders to improve the flow of product ranging between brands and driving its improvement
- Make recommendations on product content to improve customer conversion and add to cart ratesÂ
- Use site analytics to improve conversion rates. Drive results by improving copy on product copy to improve website SEO
- Ensure products are featured online in a timely basis and are listed according to all guidelines including style guides, mandatory details and compliance Â
- Collaborate, build and maintain strong co-operative relationships with internal and external teams to ensure outcomes are metÂ
- Educate stakeholders on online processes to improve upstream and downstream processes (politically, systematically, technically)Â
- Become the subject matter expert on Anko ranging between Kmart and Target and the processes and systems behind themÂ
- Support driving the Kmart's Online Product Content strategy, working closely with Kmart and Target Trade, Merchandise, Marketing, Technology and DXÂ
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To be successful in this role you’ll have:
- 3-5 years' experience in a similar role
- Experience in content production (interest/skills), for example, in Photography, Video or Writing
- Experience working with large amounts of data and general spreadsheet skills in Microsoft Excel - VLOOKUPs, Pivot Tables and SQL is highly regarded
- Understanding enterprise level content process-chains and systematic understandingÂ
- Strong understanding of creative production, including creative briefing, Adobe Suite and camera skillsÂ
- Understanding of Web copywriting for ecommerce and optimisation for conversion and SEO
- Strong digital asset management experience including product information and content management at an enterprise level (Common acronyms: DAM, CMS, PIM)Â
- Ability to work autonomously and independently and meet tight deadlines
We are looking for an individual who is adaptive and has an ambition to make change!
Benefits we’ll offer you:
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- Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy. Â
- A team member discount card that gives you a discount at Kmart, Target, Officeworks and BunningsÂ
- Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health – with over 60 suppliers! Â
- We want you to feel rewarded for your commitment and hard work that's why eligible team members get the opportunity to participate in a bonus programÂ
- We offer inclusive parental leave, and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances Â
- A dynamic learning and support programÂ
- Opportunity to fast track your career through our Mentor Program as a Mentee or MentorÂ
- A Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizesÂ
- Great career opportunities across the broader Wesfarmers GroupÂ
We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates.
We encourage you to tell us about any workplace adjustments that you would like, by emailing kmartgroupcareers@kmart.com.au.
If you would like to explore a career with Kmart and this sounds like the perfect role for you – apply now!
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