Marketing Campaign Manager

Brighter Futures Start Here

We are an inclusive team who power two of the most iconic and loved brands, Kmart and Target. We have more than 50,000 passionate individuals across our stores, distribution centres, and offices around the globe.

With our brands touching the lives of almost two million customers every week, you’ll feel the impact of the work you’ll do every day. As a leader in the retail market, we’re optimistic about our future and yours. We’re changing at a rapid rate, giving you challenging work that you’ll be proud of.

Join the team

We have an exciting opportunity for a Marketing Campaign Manager to join our team! In this role, you will lead the go-to-market communications strategy for individual marketing activities across paid channels. This role delivers end-to-end campaigns that are insight-driven, performance-measured, and stakeholder-engaged. By applying critical thinking and learnings, the manager ensures campaigns are optimised to drive transactions and enhance brand metrics—executed on time and within budget.

What you’ll be doing

As a Marketing Campaign Manager working for Kmart you will:         

• Leverage customer insights, analytics, and performance learnings to inform the marketing plan, channel strategy, and individual campaign activity.
• Coach and lead the campaign team to build strong partnerships with agencies and internal stakeholders, ensuring integration of online, performance marketing, personalisation, loyalty, and brand
• Provide thought leadership to improve campaign planning systems and processes
• Foster a high-performing, agile team culture and role model strong collaboration with internal and external stakeholders
• Identify performance trends and share learnings to build a high-performing, learning-led culture
  
  

To be successful in this role you’ll have:

• 7-10 years experience in a similar role or field
• Bachelor degree in Marketing, Retail or Business
• Proven experience in managing large-scale marketing campaigns, ideally within retail or consumer-facing industries
• Exceptional project management and stakeholder engagement skills
• Strong leadership and cross functional team management capabilities
• Commercial acumen with a data-driven approach to campaign performance
  
  

Benefits we’ll offer you:

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.  
• A team member discount card that gives you a discount at Kmart, Target, Officeworks and Bunnings 
• Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health – with over 60 suppliers!  
• We want you to feel rewarded for your commitment and hard work that's why eligible team members get the opportunity to participate in a bonus program 
• We offer inclusive parental leave, and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances  
• A dynamic learning and support program 
• Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor 
• A Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes 
• Great career opportunities across the broader Wesfarmers Group 

We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates.

We encourage you to tell us about any workplace adjustments that you would like, by emailing kmartgroupcareers@kmart.com.au.

If you would like to explore a career with Kmart and this sounds like the perfect role for you – apply now!

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