Head of 1:1 Marketing

Brighter Futures Start Here

We are an inclusive team who power two of the most iconic and loved brands, Kmart and Target. We have more than 50,000 passionate individuals across our stores, distribution centres, and offices around the globe.

With our brands touching the lives of almost two million customers every week, you’ll feel the impact of the work you’ll do every day. As a leader in the retail market, we’re optimistic about our future and yours. We’re changing at a rapid rate, giving you challenging work that you’ll be proud of.

We’re excited to share that our team will be moving to our new Chadstone office in early 2026!
This will be a space that brings us together — inspiring creativity, collaboration, and connection as we embark on this exciting new chapter.

Join the Team

As the Head of 1:1 Marketing, you’ll take the lead in shaping the strategy, operations and future direction of our personalised customer engagement program across email, push notifications, in-app messaging, content cards and SMS. Your work will drive both immediate commercial performance and long-term customer value — deepening loyalty, encouraging omni-channel behaviour and increasing digital adoption.

You’ll guide a market-leading CRM and personalisation capability, ensuring customers receive timely, relevant and meaningful experiences across every owned channel. This includes uplifting BAU programs, enabling data-driven and AI-powered journeys, and building a multi-year transformation roadmap that unlocks new levels of personalisation.

This is a senior leadership role where you’ll safeguard and grow one of our most valuable assets — our customer database. You’ll collaborate closely with Insights, Data, Technology, Product and Online teams to ensure customer engagement is cohesive, impactful and seamlessly integrated into the broader customer experience.

What You’ll Be Doing

• Setting and executing the long-term strategy for 1:1 marketing, including CRM, lifecycle communications and personalised customer journeys.
• Developing a transformation roadmap that enhances direct marketing, personalisation and martech capabilities.
• Overseeing best-in-class campaign execution across email, SMS, push, in-app messaging and content cards.
• Elevating BAU programs while accelerating innovation through advanced segmentation, dynamic content and real-time triggers.
• Leading and mentoring a multidisciplinary team to foster a high-performance, customer-centric and data-literate culture.
• Owning commercial outcomes, including the P&L for direct marketing and all associated performance metrics.
• Partnering cross-functionally to align journeys, offers, data models and digital experiences across channels.
• Ensuring compliance with privacy legislation and championing ethical, transparent data use.

To Be Successful in This Role, You’ll Have

• Proven experience leading CRM, lifecycle or 1:1 marketing teams in a complex, data-rich environment.
• Deep capability in personalisation, segmentation, marketing automation and building real-time or AI-driven customer journeys.
• Strength in developing long-term strategic roadmaps and driving multi-year transformation.
• Expertise across direct marketing channels, with a track record of improving engagement, conversion and customer value.
• Strong commercial acumen, including experience managing budgets, forecasting and performance optimisation.
• Ability to build high-performing teams and embed a culture of experimentation, testing and continuous improvement.
• Demonstrated success partnering with Data, Technology, Product, Loyalty or Online teams to deliver integrated customer experiences.
• Sound understanding of data governance and privacy frameworks, with a commitment to responsible data use.

Benefits we’ll offer you:

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.  
• A team member discount card that gives you a discount at Kmart, Target, Officeworks and Bunnings 
• Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health – with over 60 suppliers!  
• We want you to feel rewarded for your commitment and hard work that's why eligible team members get the opportunity to participate in a bonus program 
• We offer inclusive parental leave, and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances  
• A dynamic learning and support program 
• Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor 
• A Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes 
• Great career opportunities across the broader Wesfarmers Group 

We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates.

We encourage you to tell us about any workplace adjustments that you would like, by emailing kmartgroupcareers@kmart.com.au.

If you would like to explore a career with Kmart and this sounds like the perfect role for you – apply now!

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